Marketing Executive

About the job

Salary & Benefits:

• Up to RM5,000.00 per month
• Medical benefits will be provided
• Monthly/quarterly incentives provided based on KPI scoring!

Roles & Responsibilities:

• Plan, develop, and execute multi-channel marketing campaigns: weekly flash sales, monthly promotions, seasonal events, and membership program initiatives
• Own campaigns end-to-end — from initial brief and creative development through to launch, monitoring, and post-campaign analysis
• Create and optimise landing pages, promotional banners, and digital assets for online and offline campaigns
• Manage campaign timelines and ensure all deliverables are met on schedule and within budget
• Coordinate campaign-specific content for social media, email, WhatsApp broadcast, and in-store materials 

• Manage Brightstar’s social media presence (Facebook, Instagram, TikTok, YouTube) — content calendar, posting, and community engagement
• Plan and execute paid digital campaigns (Meta Ads, Google Ads, TikTok Ads) with clear ROAS targets
• Oversee SEO/SEM strategy for brightstarcomp.com in collaboration with the ecommerce team
• Manage email marketing and WhatsApp blast campaigns — segmentation, copywriting, scheduling, and performance tracking
• Monitor and respond to brand mentions, reviews, and DMs across all platforms  

• Analyse weekly campaign performance, website traffic (Google Analytics), and social media metrics — deliver reports with clear, actionable insights
• Track and report KPIs: conversion rate, CAC, engagement rate, ROAS, campaign ROI, and follower growth
• Develop monthly and quarterly marketing plans based on data, seasonal opportunities, and business objectives
• Implement A/B testing on ad creatives, copy, landing pages, and email subject lines to continuously improve performance 

• Plan and execute offline marketing activations: roadshows, trade shows, mall events, and product launch events
• Manage event logistics: venue coordination, permit applications, promotional materials, booth setup, and on-ground execution
• Represent the Brightstar brand professionally at all external events and activations • Coordinate with mall management (Plaza Low Yat, IOI City Mall, Leisure Mall, Vivacity) on event approvals and signage 

• Work closely with Sales team to align campaign mechanics, promotional pricing, and deal structures with revenue targets
• Coordinate with Product/Buyer team on product launch timelines, hero SKU selection, and bundle promotions
• Liaise with E-Commerce team on campaign product listings, platform voucher setups, and online-offline synergy
• Brief and manage external vendors: designers, photographers, videographers, print suppliers, and media agencies 

• Ensure all marketing materials maintain brand consistency — correct logo usage, colour palette, tone of voice, and visual standards
• Build and maintain a content asset library: product images, banners, videos, and brand templates
• Coordinate product photography and video shoots for new launches and campaign creatives
• Draft marketing copy for promotions, social posts, email blasts, and in-store POS materials

Key Requirements:
Education & Experience

• Diploma or Degree in Marketing, Mass Communications, Business, or related field
• Minimum 1–3 years of marketing experience, preferably in retail, e-commerce, or consumer electronics
• Fresh graduates with strong internship portfolio in digital marketing will be considered at the lower salary band 

• Hands-on experience with Meta Business Suite, Google Ads, or TikTok Ads Manager
• Familiar with Google Analytics (GA4), Meta Insights, or similar analytics tools
• Proficient in Canva or Adobe Creative Suite (Photoshop, Illustrator) for basic design work
• Comfortable with Microsoft Excel / Google Sheets for campaign tracking and reporting
• Experience with email marketing tools (Mailchimp, Klaviyo, or similar) is a plus

• Creative thinker with strong attention to detail and visual aesthetics
• Data-driven mindset — able to interpret performance numbers and translate them into campaign decisions
• Strong project management skills; able to juggle multiple campaigns and deadlines
• Self-starter who takes ownership and follows through without constant supervision 

• Experience running TikTok Shop campaigns or live-stream marketing
• Photography or videography skills for content creation
• Knowledge of IT/tech product categories (laptops, peripherals, gaming gear)
• Experience coordinating mall roadshows or trade events in Malaysia

If you believe you fit the requirements for the role, please submit your application below or drop us an email directly quoting the job title.

Due to an anticipated high volume of applicants, we regret that only shortlisted candidates will be notified. The information provided is for recruitment purposes only.

Know someone who would be a great fit for this role? Refer them to us and get rewarded.

Agensi Pekerjaan Cornerstone Global Partners Sdn Bhd (JTK Number: JTKSM 1253) is an affirmative equal-opportunity employer and recruitment firm. We evaluate qualified applicants without regard to race, colour, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class.

Timothy Sauh
Agensi Pekerjaan Cornerstone Global Partners Sdn Bhd (JTK Number: JTKSM 1253)