Digital Marketing & Demand Generation Assistant

About the job

Company Background:
Our Client is responsible for fostering a caring, cohesive, and vibrant society through the development of culture, community, and youth initiatives. Committed to strengthening social cohesion and national identity, our Client oversees policies and programmes that support the arts, heritage, sports, volunteerism, philanthropy, and youth development. Working closely with community partners, government agencies, and stakeholders, our Client strives to empower individuals, strengthen communities, and enrich the lives of Singaporeans.

Salaries & Benefits:

• Up to $4,960.00 per month
• Comprehensive insurance coverage
• Issued e-Medical Card upon 3 months of service
• Tele-consult available upon 3 months of service

Roles & Responsibilities:

• Assist in setting up, scheduling, and trafficking paid digital campaigns (social media ads, search/SEM, display) aimed at driving Culture Pass sign-ups and credit usage.
• Support audience segmentation and targeting parameters across ad platforms, in line with campaign briefs.
• Monitor live campaigns for pacing, spend, and delivery issues, flagging anomalies to the wider team.

• Build and schedule email marketing sends and automated nurture flows using the organisation’s marketing automation/CRM tools.
• Support list segmentation, tagging, and hygiene within the marketing database to improve targeting accuracy.
• Assist with A/B testing of subject lines, creative, and calls-to-action to improve engagement rates.

• Track and compile campaign performance data (impressions, clicks, conversions, cost-per-acquisition, credit redemption rates) from platforms such as Meta Ads, Google Ads, and analytics tools.
• Prepare regular demand generation dashboards and performance summaries to support decision-making.
• Support A/B testing analysis and basic funnel/conversion tracking to identify opportunities for optimisation.

• Coordinate with designers and creative teams to source and organise ad creative, banners, and campaign assets, ensuring alignment with campaign briefs and brand guidelines.
• Support search engine optimisation (SEO) tasks such as keyword research and metadata tagging to improve organic discoverability.
• Maintain organised records of campaign assets, creative versions, and platform access/credentials.

• Conduct light-touch research into audience behaviour, market trends, and competitor digital activity to inform campaign planning.
• Support the team in identifying and testing new digital channels or tactics to sustain audience engagement with arts and culture programming.
• Assist with maintaining a demand generation calendar, tracking campaign timelines and deliverables.

Key Requirements:

• Interest in Arts Management, Communications, Public Policy, or a related field.
• Experience in proof reading, content loading, administrative support, or programme coordination is preferred.
• Strong organisational skills with meticulous attention to detail and accuracy.
• Excellent written and verbal communication skills, with the ability to engage effectively with diverse stakeholders in a professional and collaborative manner.
• Strong collaborative approach with the ability to work effectively within cross-functional teams and contribute to a positive working environment.
• Proficiency in Microsoft Office Suite and experience with digital communication platforms.
• Adaptability and problem-solving skills, with the ability to manage multiple priorities in a fast-paced environment.

Interested candidates may apply directly with an updated resume. Only shortlisted candidates will be notified. Information provided in this advertisement is for recruitment purposes only.
 
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Cornerstone Global Partners (EA License Number: 19C9859) is an affirmative equal-opportunity employer and recruitment firm. We evaluate qualified applicants without regard to race, colour, religion, creed, gender, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability, or any other protected class.

Consultant Name: Sharica Tan
EA Registration Number: R23113276
Cornerstone Global Partners Pte Ltd (EA License: 19C9859)

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JO ID: #10285